E-Books and Guides
Discover Best Practices
Keep on top of the latest events and marketing trends with insights and best practices from thousands of events. Explore our library of ebooks and guides to learn how to level up your event strategy.
Discover how event and field marketing teams can harness the capabilities of RainFocus and Adobe
Deploy a five-pillar approach to moving from reactive planning to automated orchestration, without rebuilding your entire event program.
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Introducing The Ultimate RFP Checklist for Event Marketing Platforms
Don’t miss any essential questions when evaluating platforms for your 2026 events. Download our comprehensive RFP checklist to guide your vendor selection.
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Maximizing AI to Streamline Event Management and Grow Your Business
Learn the most effective strategies for incorporating agentic AI and generative AI as you plan your next event.
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Grow Engagement and Pipeline with Data from Virtual and In-Person Events
Deliver a personalized experience that keeps customers engaged and coming back.
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Digital Transformation: Elevating Events and Beyond
Discover how digital transformation supercharges your events and learn about the essential first steps.
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Mastering Event Efficiency: Best Practices for Maximizing Your Budget and Delighting Your Attendees
Discover how leading event teams are making the most of their budgets to maximize efficiency and deliver engaging attendee experiences.
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Take a True Omnichannel Approach to Your Marketing: Tune into Event Channel Data
Learn how to turn event behaviors into actionable insights for marketing and sales with best practices from Adobe and RainFocus.
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Five Keys to Event Success in Any Economic Climate
Drive event success no matter what economic challenges arise with advice from event experts with experience in multiple industries.
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The Event Measurement Handbook
Track and achieve our goals for all of your in-person, virtual, and hybrid events.
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