News and Press
Latest Announcements and Updates
RainFocus Announces Registration and Call for Speakers for INSIGHT 2026
Annual flagship event to start in fall 2025, bringing together leaders from events, marketing, technology, and more
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RainFocus Named to the 2025 Inc. 5000 List of Fastest-Growing Private Companies
Ranking No. 2702, this marks RainFocus’ fifth time on the annual Inc. 5000 list
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RainFocus Launches New Adobe Integration Solution to Automate Event Lifecycles
The new integration connects Adobe Workfront directly to RainFocus via Workfront Fusion, simplifying event setup
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RainFocus Named a Leader in the 2025 Gartner® Magic Quadrant™ for Event Marketing and Management Platforms
The company was recognized for the second consecutive year in the Leaders Quadrant based on its Completeness of Vision and Ability to Execute
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Forbes Business Development Council: Transforming Campaigns To Journeys: A New Era Of Marketing
Marketing continues to evolve, thanks to technological advancements and shifting customer expectations. Within the past few years, we've seen a more significant shift from traditional campaign-focused strategies to holistic customer-centric journeys.
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Special Events Magazine: How Intentional Swag Can Boost Event Impact and Sustainability
Today’s attendees are looking for more meaningful experiences, not just more items to add to their growing pile of unused swag. The era of mass-produced, low-value items handed to every passerby is quickly fading and being replaced by a more intentional model that prioritizes quality and environmental responsibility.
Read MoreMarketingProfs: The Secret to B2B Event Success: The Virtual Sandwich Method
B2B event marketing has evolved beyond single, isolated touchpoints. Today's audiences expect ongoing engagement, flexibility, and personalization; and, as a result, traditional event formats are less effective on their own.
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Event Industry News Podcast: Micro-Events – The future of marketing
With first-hand experience, Adam and Rodney look at ROI and economies of scale, efficiency comparisons – the price per head for micro-events can be expensive – the spoils of in-person shows, easy to make mistakes when you’re organising micro-events, and will they become the new norm? Or remain a niche?
Read MoreEvent Marketer: EMS 2025: Nine Event Trends to Watch, from Creativity on a Budget to ‘Servant’ Sponsorships
The significance of forging partnerships and being intentional about building internal teams was underscored across a host of EMS 2025 sessions, with an emphasis on being transparent, fostering trust and leveraging the right teams for the right experience.
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Sheena Lakhani, Director, PR and Communications
sheena.lakhani@rainfocus.comLearn about how RainFocus powers flawless experiences throughout the entire event lifecycle.
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