Virtual events have become one of the most valuable tools for event teams focused on growing pipeline. They reach audiences that in-person events cannot, and when done well, they generate the first-party attendance data that sales and marketing teams need to be successful. How much of that value you capture comes down to platform choice.
We are proud to share that RainFocus has been named a Leader in the IDC MarketScape: Worldwide Virtual Events Applications 2026 Vendor Assessment (Doc #US54140026, July 2026).
The Impact of Virtual Events on Revenue
We believe that an IDC MarketScape dedicated to virtual events applications is a strong indicator that the format has become an essential part of the modern event marketing mix. Our research demonstrates that virtual events are performing well, with a 9% increase in attendance year over year. Because virtual events require fewer logistics to plan, they serve as a powerful tactic for reinforcing larger conferences or summits. The data they provide shows genuine interest from existing and prospective customers.
RainFocus is built with a single system-of-record architecture that seamlessly integrates all of an organization’s event data with their CRM, marketing automation platform, or customer data profile. With a comprehensive view of event engagement, organizations can see exactly how virtual events contributed to in-person event engagement, upsells, and new deals. Organizations can also use RainFocus integrations to automate campaigns triggered by real-time intent signals.
“The system-of-record architecture is a differentiator, paired with strong customer satisfaction feedback. The Adobe Experience Platform integration is a plus, as is the ability to support over 100,000 concurrent viewers.” – IDC MarketScape
Virtual Events and AI
Organizations that have a single system of record for their events are far better prepared to maximize AI. RainFocus’ in-platform AI agents can use integrated data to configure virtual events or respond to attendees’ questions. RainFocus’ MCP profiles enable customers to visualize and act on their event data with their preferred LLM. Every AI interaction enriches your customers’ profiles.
The Importance of Safeguarding Data
Because virtual events capture a significant volume of attendee data, event teams need confidence that the platform managing that data meets the security standards their organizations and attendees expect.
RainFocus is ISO 27001:2022, PCI-DSS, and SOC 2 certified, and fully compliant with GDPR and CCPA regulations. With a proven 99.999%+ uptime, teams can run virtual events without worrying about the infrastructure behind them.
Request a demo to learn more about RainFocus.
